Media text rely on cultural experiences in order for audiences to easily make sense of narratives’ Explain how you used conventional or experimental narrative approaches in one of your production pieces

My foundation portfolio had no narrative in it as it was a magazine therefore I will be discussing how I used conventional and little experimental narrative devices within my advanced portfolio. For this piece, me and my partner created a music video for "Rolling in the deep" by linkin park (cover of adele).

Me and my partner began our project by researching conventional music videos with a relationship between lyrics and visuals. We first analysed "On to the next one" by Jay-z which was a great example for Goodwins theory lyrics and visual relationship.He argued that the visuals on a music video was an extension of the lyrics and through the video, the lyrics could be amplified. From this analysis we chose a powerfull, popular ballad, Rolling in the deep which has strong lyrics we can portray into a narrative with a protagonist and their partner.


With this we had a fragmented narrative within our music video wich is a conventional device according to vernallis, which switched back and forth from performance to narrative. We used a sepia effect to show that the narrative is in the past and the link between visuals and lyrics were really amplified through our narrative due to the protagonists actions.

This can also be related to film narratives as films have different stages of equilibrium. Our music video also went through three stages, the first when the couple are together, the second when they split up disrupting the equilibrium and then the third when they go there seperate ways living happy apart, creating a whole new equlibrium. 

We used a range of shots which were an experimental narrative device but worked to our advantages. We had an over the sholder shot of the protagonist looking down at a memento of him and his girlfriend.  This was to show empathy for the protagonist.