Discuss how you used genre in one of your products

The media production I am going to write about in relation to genre is my foundation portfolio which is my music magazine. The genre of the magazine is a hybrid between hiphop and RnB this broadened my creativity as my magazine was a hybrid between two genres which can gel together however did limit me as i had to stick with the generic conventions relating to hip hop and RnB.
This was done because the target audience can easily be recognised and they can also easily recognise and differentiate the magazine and genre, for example, hip hop culture can be related with flashy cars, baggy clothing and voyeurism. Steve Neal argues that ‘genre is a repetition with an underlying pattern of variations’ which meant that certain of generic conventions had to be repeated which in my case was the artists used, their clothing and language used. This pattern of variation helps distinguish my magazine's music genre throughout the magazine.

The shots I have taken for the front cover were a low angle shot which shows empowerment of the artist. Inspiriation from Jay-Z on the NME front cover, I used this camera angle as a tool to show power to the artist as it looks like he is looking down on the reader. This is more conventional in Hip hop magazines as the artists are predominantly male and have machismo ideology of being dominant. This can also portray a role model type person as they are lookinig up to the artist on the front cover. My magazine was targeted towards the younger generation therefore they would look up and inspire to be like the artist and may also relate to his culture.

Genre is also shown through the props the artist has and the clothing he wears. Baggy clothing and 'Dre Beats' headphones are part of a hiphop culture. His Graffiti top with London spelt in slang , 'LDN', shows he is part of a subculture and not part of mainstream artists who wear smart clothing. His belt of a lady posing reinforces voyeurism as it sexually exploits females which is a common generic convention used by most hiphop artists that we studied including music videos such as Jay-z 'On to the next one' where a female in the background is posing.