Monday 6 February 2012

David Gauntlett's ideas

1. According to Gauntlett, what was "the media" like in the past and what changes have now occurred?
The media use to dominate and descend news to us like "Gods" in the heavens down to the "little people" (us). Now anybody can distribute media through citizen journalism. Before you needed big cameras and sound technology also massive distributing towers. In contemporary society smart phones are used to capture and even distribute through websites such as youtube and wikipedia. Thus using web 2.0.

2. How far do you agree with Gauntlett?

I agree strongly on David Gauntlets theory as now people search online for the latest news and look at more than 1 perspective. Also they can find it literally when and where they want.  However, authors online may not have the same credibility as news corporations such as the BBC and the Guardian. Also only 20 % of all youtube viewers actually upload so that narrows down the number of perspectives drastically.



3. How might Gauntlett's ideas be applied to the music industry?
Before music good music technology was expensive but now decent equipment is cheap. therefore anybody can make and distribute music using the technology we have today and use the internet and websites such as youtube and myspace to distribute music like artists such as Lilly Allen and Justin Bieber were found on myspace and youtube and later on signed to record labels. Whereas before you had to be signed to a label to get any sort of recognition.

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